This racial profiling scandal reminds me of something that happened a few years ago, also involving Jay Z. In a 2006 interview with The Economist, Frederic Rouzaud, managing director of Louis Roederer–makers of the super expensive Cristal wine that was featured prominently in hip hop songs and music videos–stated that being associated with the “bling lifestyle” could be detrimental: “But what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.” Jay Z, viewing the comments as racist and disrespectful, pulled Cristal wine from his clubs and vowed to changed his song lyrics.
He acted swiftly back then so I can understand why many people feel indignant about his decision to continue working with Barneys, given the similar racial implications, i.e. black people don’t deserve our products. However, 100 per cent of the proceeds (Barneys had previously pledged 25 per cent) is going to The Shawn Carter Foundation, which gives scholarships to underprivileged youths. Without the collab, that money wouldn’t exist—Jay Z chose the lesser of two evils. Also, by taking on a leadership role and being more involved in the case, he can inspire real change to Barneys store policy.
Note: I personally think Jay Z’s New York Holiday collection is hideous and overpriced, but at least the money is going to a good place. I wrote more about this on Antwerpsex, if you’d like to read it.
But realistically, the money would exist… Because it’s not like jay-z doesn’t have enough money to just give to underprivileged kids without selling something and it’s not like Barney’s doesn’t either… Jay-z makes a song saying “unlike (mc) hammer 30 million couldn’t hurt me” or whatever but can’t just give money to a good cause just to do it…? He cares more about sustaining a rapport with Barney’s than Black people and the people the charity is supposed to go to who are the exact demographic that WOULD BE racially profiled if they went to Barney’s…..
and jay has made how many songs about racial profiling? so what’s the difference now? oh he’s made more money…….
Jay Z earned 63 million last year and donated only $6000 to his charity. he can locate a seat. In fact, he can locate TWO stadiums worth of seats.